New collage for The Economist printed on this week’s issue 📌 JUNE 12th - 18th

America’s Soft Power

Hollywood, McDonald’s and Levi’s jeans are all expressions of America’s soft power.⁠

But now it is memes, not McDonald’s, that are the main vehicle for the country’s cultural influence.⁠

Social media are turbocharging the export of America’s political culture. This helps explain why movements like Black Lives Matter have spread as far as Hungary, Nigeria and South Korea.⁠

AD - Mirabel Fawcett